Rapid technological advancements have impacted website design trends hugely in 2024. The design features and components that were big a few years back are trite and overused today. And you certainly don’t want to lose out on potential conversions when visitors land on your website because of non-compliance or jaded appearance with the necessary web standards.
Are you planning to create a business website that looks good and functions correctly? Do you want to appeal to the new-age users with your design aesthetics? If so, then you ought to embrace a few web design tactics that are going big in 2024.
This article will highlight a few prominent web design trends that are considered breakthroughs this year. Once you learn about them, you can decide which one to opt for, keeping in mind the objective of your business website.
Vibrant Gradients
It’s Instagram that reinforced the gradients in logo design. Brands and graphic designers have observed its impact and the response to a new app icon. They realized that gradients are effective in adding to the overall website appeal, logos, and imagery.
Do you wish to develop a website from the start? Or do you want to redo an old website design? In both cases, you have the option to add gradient accents using white and black. You can also highlight CTAs in vibrant tones. When you wish to opt for a prominent color scheme, you can resort to the gradients in the background for the entire section or images and break that using white space.
Gradients can improve the visual appearance of e-commerce platforms and SaaS websites. They can also bring to the fore prompt people to respond to essential messages, and urge the visitors to keep on scrolling your website.
Moving Type
The website font and various other visual elements can move with an emotional sense. However, movement can also become very potent. Today, web designers are incorporating animated elements into text to convey data more vividly. Moving text can help create a dynamic appearance that captures one’s eye.
For instance, if you look at the bold header of Monday Creative it instantly holds and grabs the attention of the reader and draws them to you. Some brands make use of animations for highlighting headings and then move them in a certain alignment with scrolling. It’s a stunning example of bold typography in website design.
Hocoos states that designers must experiment with these trends and create a website that makes a difference. While there are advanced AI website builders available today to enhance a website’s appearance, knowing these trends helps use the tools effectively and with the bigger picture in mind.
Art Déco
These design elements have their history back to the 1920s, but designers have been reinventing them in exciting ways in 2024 as a website design trend. The resurgence of this trend can be credited to its specific features, such as bold lines, geometric shapes, and lavish ornamentation which syncs in seamlessly with the online era’s emphasis on structured, clean design and user-friendly interface.
This trend’s appeal in terms of website design comes from the fact that it can blend classic elements with contemporary minimalism. In totality, it provides a memorable and striking user experience. Additionally, the style adaptability of this trend enables it to get infused with new-age, color pallet and online design techniques, thereby making the website appear both cutting-edge and sophisticated.
Scrapbook Layering
Layering images on other design elements is a good way to add a distinctive human touch to your website. This new-age web design trend is playful and personal, thereby adding craftiness to a high-tech website design. It provides a design with ample scope to experiment with creative design elements in terms of fonts, colors, and imagery that can create a stunning impression.
Start-up entrepreneurs can use scrapbook layering for embedding a personalized approach with clients in every aspect of website design.
Illustration and Isometric Design
Much akin to material design, the isometric design works toward making 2D elements appear 3D making use of shadows and angles. You will not find any converging objects and lines presented as it is, especially not the way a human eye views them. The isometric design is attained at a 30-degree angle and provides the user with a bird’s-eye view of an object.
Dark Mode
The dark mode website design caters to a few functions. On a practical note, they enable you to minimize eye strain which is a concern for most people who spend hours on the screen browsing for their work or entertainment. However, when it is about the aesthetics aspect, the dark mode can create an ultra-modern look for the entire website. It simultaneously provides you the scope to bring into light other design aspects by darkening the elements close by.
In conclusion, you must design your website in a way that syncs with your brand objective and also looks appealing. For this, you have to say yes to the design elements that online users are attracted to and consider modern. The website design trends discussed above will help you create a website that is meant to work well in the current digital era.