Savvy shoppers know that online shopping isn’t just convenient but can also save them a lot of money. From restocking toilet paper to buying the latest shoes, there are many ways to save big on your online purchases.
Use comparison shopping tools to find the best prices. Alternatively, sign up for subscription services for items you repurchase often, like beauty products and medicines.
Sign up for their newsletter.
E-commerce companies offer their subscribers email newsletters with the latest news, trends, and information about the brand. These can also contain exclusive discounts and offers.
A simple approach to gaining new subscribers for an e-commerce company’s newsletter is to offer them a discount. A company can quickly build up its email list and gain valuable customer data by providing a small discount.
The first step to launching an e-commerce newsletter is to create a form to collect subscribers’ emails. The form should be short and snappy so the subscriber can quickly fill it out. Keeping the form fast will also prevent it from getting cut off on mobile devices.
A statement such as ‘stay in touch’ can emotionally nudge subscribers to submit their email addresses. This form also uses social proof in the form of many already-subscribed newsletters to encourage more people to join. Other forms of social proof could include consumer reviews, testimonials, and statistics. For example, a website like RetailMeNot has many online consumer reviews on its signup form to increase the product’s credibility and inspire potential customers to purchase.
Follow them on social media.
The e-commerce landscape is changing faster than ever. But one thing that hasn’t changed is customers’ love of coupons and discounts. In fact, according to a 2021 survey, shoppers actively seek out coupons and deals, as well as price-matching policies, when shopping online.
To attract and retain customers, e-commerce companies must provide them with more than quality products at an affordable price. Businesses can drive more sales in a competitive environment by offering frequent deals and discounts on their websites, apps, and social media channels.
Another way to increase brand loyalty is by partnering with influencers promoting your products and services on social media channels. This can be done through various methods, such as giving them exclusive coupons to share with their followers. For example, shoe brands create a Pinterest board dedicated to showing their products in different ways that people have styled them. They then use this as an incentive to encourage email subscribers to follow them on social media.
Subscribe to their email list.
You can save even more money online by subscribing to a retailer’s email list. Many retailers offer a free discount code for new subscribers and insider access to sales and other special offers. You can also sign up for price alerts to get notified when the cost of an item drops. It’s a good idea to use separate email accounts for your online shopping and newsletter subscriptions to make your inbox manageable with promotional emails.
The best way to grow your eCommerce brand’s email subscriber list is by incorporating an opt-in form in the footer of your website. This is the least intrusive way to ask for email addresses, and it works well because customers who subscribe via this method want to receive your company’s newsletters.
In exchange for their email address, you can also provide a lead magnet, such as an ebook or video guide related to your products and services. This can be an effective incentive, particularly for visitors who have yet to be ready to purchase but have spent some time browsing your content.
Please take advantage of their free shipping offers.
Taking advantage of free shipping offers is one of the best ways to save money online shopping. Many online retailers offer free shipping on orders over a certain amount, which can be enough to get you that special shampoo or book you’ve been eyeing. Just check the expiry date and use a coupon aggregator website to find verified codes that work.
In addition to offering free shipping, many ecommerce brands use coupons to drive new customers to their websites. For example, some used a coupon to provide a free summer scent kit to anyone who signed up for their mailing list. The offer was only available for a limited time, driving new sales and increasing customer acquisition.
Additionally, ecommerce businesses can use coupons to incentivize specific behaviors such as signing up for newsletters, trying out a new app, answering surveys, or purchasing by a particular date. These micro-goals help ecommerce businesses increase their revenue and grow their customer lifetime value. They can boost conversions and reduce abandonment rates by removing additional costs like shipping fees.
Sign up for their rewards program.
Coupons are a popular tool for ecommerce retailers to leverage to drive customer loyalty. They can also be used to drive upsells and achieve other marketing goals like increasing newsletter signups or boosting app engagement. The number of digital coupons redeemed is expected to reach $90 billion by 2022. Providing customers with a great coupon experience is therefore paramount.
Businesses can automatically provide coupons to customers based on their purchase history or behavior. This can be done with an automated coupon engine that allows you to set up rules such as expiration dates, usage limits, and redemption restrictions.
Another way to drive customer loyalty is through a tiered rewards program. This program rewards repeat customers with exclusive benefits that can be redeemed at checkout. For example, a program gives customers access to tier-based VIP benefits and brand experiences worth working towards. Similarly, it has ingeniously integrated social media engagement, birthdays, and even SMS subscriptions as ways for customers to earn more ‘Bed Creds,’ the program’s unique currency that can be redeemed for discounts.
