Every year brings new trends and advances to online marketing. Professional marketing specialists try to predict what will reshape your future marketing world. So, how will the marketing landscape be in 2024? Will you find some new things in this world?
Let us talk about the potential trends you will see in the digital marketing industry.
Podcasts will Gain More Attention
Indeed, blogs are important for SEO purposes. However, if you want consumer outreach, podcasting is the best strategy. Nevertheless, Google also tries to promote podcasts, and it has entered the podcast ecosystem. The Google Podcasts app makes discovering new podcasts easier.
Additionally, AI-powered Google Podcasts will provide suggestions based on your listening behavior. It can synchronize across various Google products like Google Assistant.
AI will Assist Google Ads Better
In 2024, the search engine will introduce more generative AI tools that will work with Google Ads. Although it is helpful, some marketers feel skeptical about it. They think as AI is based on design engineering, there is a risk of creating biases in ad layouts.
Using this generative AI will reduce your control of ad performance and visibility. So, there is a chance of over-optimization because AI tools cannot use language and context, unlike human beings.
More Integrations of Social Commerce
2024 will witness the continuation of the social commerce trends. Due to the evolving shopping patterns, there will be a merge of social media and shopping.
As consumers want to spend much time on social platforms, it has led to the development of social commerce. Although TikTok Shop is highly popular, Meta has grabbed the top position.
Social commerce also allows consumers to find products and join a brand’s community. They do not need to switch platforms to buy anything from brands. Thus, customer experience will never be disrupted due to social commerce.
Voice Search
Consumers have found it more convenient to find products or services with voice searches. So, marketers should adapt SEO tactics to optimize their sites for voice searches. Traditional text-based search is different from voice search. For instance, customers are more conversational when they conduct voice searches. So, you need to use long-tail keywords and natural language for SEO. It is also essential to include location-based data in the content. Moreover, you may leverage featured snippets, FAQs, and schema markup.
Short-form Digital Content
A lengthy blog is important from an SEO perspective. However, short-form digital content (like podcasts and videos) easily gains the attention of several consumers. It also allows marketers to capture new customers and retain their interests. Rely on professional content developers and choose a creative approach. So, they will optimize content performance for a better result.
If you want to learn more about new trends, you can contact a trusted digital marketing agency in Scottsdale. Digital marketers will adjust your campaign based on trends. They will ensure the profitable growth of your business by promoting your brand.
