In the current digital era, a successful digital marketing strategy is essential for businesses that want to reach their customers and achieve growth. Though you can handle basic tasks like social media in-house, working with a professional US digital marketing agency can offer the expertise and resources to create a powerful impact in many areas.
As the owner of a small business, what specific results can you anticipate from an agency contract? Here are some of the key benefits a competent digital marketing services provider can help your business in achieving.
Organic Traffic and Leads
The primary aim of digital marketing is to generate targeted organic traffic to your company website and blog. A digital marketing services uses proven SEO Sydney strategies to boost your rankings in the search engines for relevant keyword phrases people are searching for. This attracts more qualified visitors from Google and other search engines without having to pay for ads. Greater organic traffic means more leads and sales opportunities.
For instance, they will optimize your posts for keywords related to your products or services, which placed you #4 for “pet grooming Sydney” and contributed to the 20% increase in traffic.
Higher Conversion Rates
Not all website visitors are leads and customers. The best SEO company in India optimizes your landing pages and website content to convert more organic traffic into conversions. This can include making adjustments to the copy, calls-to-action, page load speeds, form design and so on. Even small changes can greatly improve conversion rates.
If the conversion rate of your contact form increased from 2% to 2.5%, this could mean 25 more leads per month without additional traffic.
Greater Brand Awareness & Authority
Consistent blogging, social media engagement, and content creation builds brand awareness and positions your company as a trusted leader and expert. Publishing informative, helpful content causes readers to perceive your business as an authoritative voice in the industry.
For example, promoting your blogs on social media and guest posting on industry sites like Shopify helps establish your brand’s thought leadership.
Improved Local Search Visibility
For businesses operating in a specific geographic area, a digital marketing agency focuses on improving your local SEO visibility. This includes optimizing your Google My Business listing, generating more customer reviews, building local citations, and targeting locally-focused keywords. Ranking high in local search results is critical for driving foot traffic.
For instance, they got your GMB listing ranked #1 for “car dealership Melbourne” which increased calls and walk-ins over 30%.
More Customer Engagement on Social Media
Your audience spends lots of time on social media, so a SEO company can help expand your reach and engagement on relevant platforms through compelling content and paid strategies. This provides a direct connection with your audience for both sales and branding.
For example, they may have grown your Instagram following 45% YOY through influencer partnerships and giveaways.
Targeted Paid Ad Campaigns
Digital marketing isn’t just organic. Professional digital marketing services also include expertly managed Google/Facebook paid ads targeting your ideal customers. Meticulous tracking provides cost-efficient results.
Rather than generic ads, they created customized landing pages and ad copy tailored to different customer segments.
Ongoing Performance Tracking and Optimization
Reputable agencies track and monitor all key performance indicators. This allows them to extract insights and continuously optimize efforts based on real data. Tweaking strategies to improve results is a constant focus.
For instance, they may discover a 500% ROI on LinkedIn ads and shift budget away from underperforming channels.
Powerful Email Marketing
Email marketing remains an effective channel for reaching customers directly. Services either provide or integrate professional email tools/expertise that turn owned media into a driver of conversions.
For example, they segmented your list by buyer stage and created automations and newsletters appropriate for each group.
Landing Page Optimization
Landing pages are where you convert visitors into leads and sales. Agencies have technical and analytical abilities to significantly improve conversion rates through A/B testing, speed optimization, personalization, etc.
They may have taken your PPC landing page from a 2% conversion rate to 5% by shortening forms and highlighting customer testimonials.
Improved ROI Across Marketing Spend
A valuable benefit is digital marketing services can track performance and demonstrate the tangible ROI of spending on various channels like SEO, PPC, email, and content. This intelligence informs budget decisions.
Rather than guessing, you see clear revenue generated from each area, making it easy to double down on what works.
Ongoing Support and Expertise
A major advantage of professional digital marketing services is access to support and expertise as marketing challenges arise. Relying on an experienced team to handle strategy, execution and optimization is invaluable.
You have the confidence that all aspects of digital marketing are covered by specialists who do this every day for other clients.
As you can see, few businesses have abundant in-house resources and expertise to properly focus on all vital digital marketing disciplines. But a top digital marketing agency integrates these core capabilities into a comprehensive strategy that drives real business growth. From increased brand awareness to higher sales conversions, an SEO company will have proven skills and talent to unlock your digital marketing potential while you focus on operations.
