A high visibility on Instagram is the wish of many users, and people rightfully want their posts to reach as many people as possible. Instagram is a hub for marketers, influencers, and content creators, and visibility and reach are among the most important elements in modern Instagram use. On that account, you may be wondering “Why is my Instagram post not reaching anyone?”. Let’s review the possible reasons.
Why Is My Instagram Post Not Reaching Anyone: A Review
Reaching a high number of people on Instagram is not a simple issue, and it has been the main focus of marketing teams and content creators across the globe for years. Considering this, you may ask “Why is my Instagram post not reaching anyone?”. Let’s investigate what may be the issue.
1. You Are Not Getting Enough Engagement
Engagement is a highly valued metric on Instagram; as it measures how much interaction your post gets on the platform. Likes, comments, and follows are all considered elements of engagement, and they are among the most crucial factors that determine how visible your posts are.
If your posts achieve low engagement, it may be due to reasons such as not following the trends, not using catchy music, and creating content that is either too short or too long. If you determine that low engagement is the problem, you may try enhancing the quality of your content in an attempt to “beat” the algorithm and increase your reach with other platforms as well..
2. You Are Not Posting at the Right Time
One of the most well-acknowledged factors of Instagram reach is the timing of your posts. The number of people on the platform varies due to obvious reasons such as work, holidays, and sleep. Your best course of action would be to schedule your posts at the most appropriate times possible and try to reach more people.
For instance, people are more likely to be on Instagram on public holidays, whereas you will find fewer people on the platform during work hours on weekdays.
Other Reasons That May Escape the Eye
Although not getting enough engagement and posting at the wrong times may seem like the most apparent and likely reasons, there are more factors in play considering the relatively low visibility you have on the platform. Let’s review other possibilities that may be at play.
1. You Are Not Posting Enough
This may seem too obvious and not so important, but it is actually among the main reasons behind a low Instagram reach. Your likelihood of being favored by the algorithm decreases if you put long periods between each post, and this negatively affects your engagement metrics on the platform.
Instagram’s algorithm will flag you as “inactive” if you don’t post for an extended period of time, and it may take some time before the algorithm favors you again. Increasing the frequency of your posts is crucial, but pay attention to not lowering the quality of your posts while doing so; as this will also negatively affect your engagement metrics and lower your reach.
2. Your Followers May Not Be Genuine
This possibility may seem far from being true, but unfortunately, bots on social media are abundant, and you may have some on your profile. As the platform shifted towards being a hub for influencers and content creators, the value of followers increased exponentially. Hence, there are many illegal businesses across the globe that “sell” followers bots to accounts, despite Instagram’s efforts to stop this from happening.
If you suspect some of your followers to be bots, you may check their usernames, recent activity, and their interaction with your posts. Purging your account of fake followers will positively affect your engagement metrics and can help you achieve a higher reach on the platform.
Fairly Asked Questions (F.A.Q.)
1. Why is My Reach Suddenly Lower Than Before?
There may be many reasons behind this, but the main and most expected reasons would be your followers “silencing” you on the platform. If you are getting low likes and comments compared to the number of followers you have, your posts may not be shown to as many people as you’d like.
Also, if you suddenly stopped using auxiliary elements such as music and hashtags, re-integrating them into your posts may help you overcome this issue.
2. How Long Do I Need to Increase My Reach?
Not long, if you put in the effort. Success on social media is not as simple as it used to be a decade ago, and there are many factors at play. By adhering to the guidelines in this article, you may increase your visibility incrementally, and achieve your desired reach in no time.
